Arthur Hayes Says Bitcoin Is Going to $1 Million—Here’s What He’s Buying Now

By: crypto economy|2025/05/15 20:15:05

TL;DR$1M Bitcoin Forecast: Arthur Hayes predicts Bitcoin will hit $1 million by 2028, driven by stricter capital controls and aggressive government money printing.Safe Haven Potential: He sees Bitcoin as a hedge against fiat currency devaluation and increasing financial restrictions worldwide.Broad Digital Strategy: Beyond Bitcoin, Arthur Hayes is strategically diversifying his portfolio by investing in altcoins and blockchain assets that enhance decentralized finance and security.Famed crypto strategist and former BitMEX CEO Arthur Hayes has once again made headlines with his bold prediction that Bitcoin will soar to $1 million by 2028. In his latest commentary, Arthur Hayes attributes this surge to the rise of capital controls and aggressive money printing by governments worldwide, a scenario that could force investors to seek refuge in decentralized and stateless digital assets.Bitcoin’s Bullish Future Amid Global ShiftsHayes envisions a future where tight fiscal policies and restrictive capital flows drive a massive rotation from traditional investments into cryptocurrencies. He believes that as governments increasingly resort to policies such as capital controls to manage trade deficits and fiscal imbalances, the scarcity and frictionless movement of digital assets like Bitcoin will become even more appealing. In this environment, Bitcoin isn’t just a speculative asset; it will serve as a critical hedge against a system where fiat currencies face devaluation and stringent oversight.Tactical Buys for Maximum ExposureWhile Hayes’s prediction focuses on Bitcoin’s meteoric rise, he is not putting all his eggs in one basket. He is actively repositioning his portfolio by buying a diversified mix of digital assets that can benefit from the same macroeconomic forces likely to boost Bitcoin.Among his tactical moves is a growing interest in assets tied to blockchain platforms that offer enhanced scalability and security. These include select altcoins that support robust decentralized finance ecosystems and smart contract innovations, particularly those leveraging the Ethereum network’s capabilities.Hayes has been candid about his longer-term strategy, advising investors to “buy everything” that could profit from an evolving market landscape where capital controls and liquidity injections become prevalent. He is balancing bullish bets on Bitcoin with strategic positions in complementary projects, ensuring that his overall exposure remains resilient in the face of market volatility. As global monetary policy and regulatory frameworks continue to shift, Hayes’s investment moves underscore a broader trend: the digital asset space is maturing into a viable alternative for safeguarding wealth.

On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.

2025 Full-Year Financial Highlights

Revenue: Expected to be between $39 million and $41 million, reaching a new company high.

Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.

Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.

Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.

Core Consumer Food Business Performance

In 2025, DDC's core consumer food business maintained strong operational performance.

The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.

In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.

Bitcoin Reserve Update

In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.

As of December 31, 2025: The company holds 1,183 BTC.

As of February 28, 2026: Holdings increased to 2,118 BTC

Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC

DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."

Adjusted EBITDA Definition
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation

About DDC Enterprise Limited

DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.

The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins