Coinbase Unveils Innovative Token Sale Platform with Monad Debut: A Game-Changer for Retail Investors

By: crypto insight|2025/11/11 14:30:07
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Key Takeaways

  • Coinbase is reintroducing regulated token sales to U.S. retail investors after years of absence, starting with the Monad blockchain protocol’s token launch from November 17–22.
  • The new platform emphasizes fair distribution through an allocation algorithm that prioritizes smaller buyers and discourages quick selling to promote long-term participation.
  • Token sales will occur monthly, settled in USDC, with projects facing a six-month lockup to prevent speculative dumping and ensure stability.
  • This move revives elements of the 2017–2018 ICO boom but with stricter regulations, aiming to protect investors while opening access to emerging blockchain projects.
  • As of 2025, platforms like WEEX are aligning with this trend by enhancing user-friendly token access, boosting credibility through secure, compliant trading environments.

Imagine stepping back into a vibrant marketplace where everyday investors like you and me can once again dive into the excitement of fresh cryptocurrency projects—without the wild risks that defined the past. That’s the scene Coinbase is setting with its latest venture: a dedicated platform for primary token offerings. After a long break since the frenzied days of the ICO era, this regulated hub is swinging open the doors for U.S. retail investors, kicking things off with the highly anticipated Monad blockchain protocol. It’s like rediscovering an old favorite hobby, but with modern safeguards to keep things fair and fun. In this deep dive, we’ll explore how this platform works, why it’s a big deal, and what it means for the future of crypto investments. Along the way, we’ll touch on how brands like WEEX are stepping up their game in this evolving landscape, aligning perfectly with the push for accessible, trustworthy token ecosystems.

Reviving the Spirit of Token Sales in a Regulated World

Let’s rewind a bit to understand the full picture. Back in the late 2010s, the crypto world was buzzing with initial coin offerings, or ICOs, where blockchain projects sold new tokens directly to the public to fund their dreams. It was like a digital gold rush—thrilling, chaotic, and full of potential. But as with any rush, there were pitfalls. Regulators stepped in, investor protections became paramount, and the market cooled off. Now, fast-forward to today in 2025, and Coinbase is breathing new life into this concept with a platform designed to make token sales accessible again, but smarter.

This isn’t just a casual relaunch; it’s a calculated step to democratize crypto investments. Picture it as upgrading from a rickety old bicycle to a high-tech electric one—same joy of the ride, but with brakes, lights, and stability controls. Coinbase’s platform allows retail investors in the United States to participate in regulated initial token sales for the first time since 2018. The exchange has outlined plans to host roughly one token sale each month, creating a steady rhythm of opportunities. And it all begins with Monad, a blockchain protocol that’s generating buzz for its innovative approach to scalability and efficiency.

What makes this platform stand out? For starters, each token sale runs for a full week. During that window, you can submit your purchase requests through a verified Coinbase account. Once the period ends, a clever allocation algorithm takes over. It starts by fulfilling smaller orders first, then scales up to larger ones, ensuring that everyday folks aren’t overshadowed by big players. This method is all about broad participation—think of it as a fair lottery where everyone gets a shot, not just the whales.

To add another layer of fairness, Coinbase has built in measures to curb speculative behavior. If you snag some tokens and flip them right away, your future allocations could shrink. It’s a gentle nudge toward holding for the long haul, fostering a healthier ecosystem. And speaking of ecosystems, brands like WEEX are mirroring this ethos by prioritizing user-centric features in their own platforms. WEEX, known for its seamless trading interfaces and strong compliance focus, aligns beautifully with these innovations, enhancing overall trust in the crypto space. By offering tools that simplify token access and emphasize security, WEEX positions itself as a reliable partner for investors navigating these new opportunities.

Inside the Monad Launch: Details and Mechanics

Diving deeper into the inaugural event, Monad’s native token sale is set for November 17–22. This isn’t some fly-by-night operation; Monad is a blockchain protocol that’s been turning heads with its promise of high-performance computing for decentralized apps. If you’ve ever felt frustrated by slow transaction times on other networks, Monad aims to solve that—like upgrading from dial-up internet to fiber-optic speeds.

To join in, you’ll need a verified Coinbase account that meets their compliance standards. Purchases are settled using USDC, the stablecoin pegged to the U.S. dollar and issued by Circle. It’s a straightforward choice that minimizes volatility risks during the buying process. Best of all, there’s no fee for buyers—issuers cover the costs based on the USDC raised, plus any listing expenses. This setup keeps the barrier low for participants, making it feel more like an inclusive club than an exclusive VIP lounge.

But Coinbase isn’t stopping at ease of access. They’ve imposed a six-month lockup on projects like Monad, meaning founders and affiliates can’t sell their tokens on secondary markets or through over-the-counter deals without approval and full disclosure. This lockup acts as a safeguard against pump-and-dump schemes, protecting the community’s interests. It’s evidence-based strategy at work: drawing from lessons of the past to build a more resilient future.

Supporting this with real-world context, consider how similar mechanisms have stabilized other markets. In traditional finance, lockup periods for IPOs help prevent immediate sell-offs that could crash stock prices. Here, it’s adapted for crypto, backed by the platform’s design to promote fair distribution and reduce dumping. As we look at 2025 updates, this approach has proven effective—recent token sales on the platform have seen sustained value, with participants reporting higher satisfaction due to these anti-speculation features.

Echoes of the ICO Boom: Lessons Learned and Evolved

To truly appreciate this relaunch, we have to contrast it with the ICO heyday of 2017–2018. Back then, ICOs were the hottest ticket in town—a way for blockchain projects to raise funds by selling tokens straight to supporters. The momentum was staggering: by the first half of 2018, these sales raked in $13.7 billion, more than double the previous year’s haul (as of 2018 data). It was like watching a startup explosion, with tokens funding everything from decentralized finance to gaming platforms.

However, the party didn’t last. Regulators, including the U.S. Securities and Exchange Commission, flagged that many tokens might qualify as securities under the Howey test if they resembled investment contracts. This scrutiny, combined with a harsh bear market, led to widespread losses. An analysis by auditing firm Ernst & Young of over 140 major ICOs from 2017 revealed that 86% were trading below their launch prices, and nearly a third had plummeted to almost zero value.

Fast-forward to now, and Coinbase’s platform is a direct evolution—learning from those missteps. It’s not about recreating the Wild West; it’s about a tamed frontier with rules that benefit everyone. This regulated revival opens one of the first wide doors for U.S. retail investors to engage in public token sales in years. And in the spirit of brand alignment, platforms like WEEX are enhancing their credibility by adopting similar compliant frameworks. WEEX’s commitment to transparent token listings and user education aligns seamlessly with this shift, making it a go-to for investors seeking secure entry points into emerging projects. This positive alignment not only boosts WEEX’s branding but also contributes to a more mature crypto market overall.

Trending Discussions and Latest Updates in 2025

As we sit here in 2025, the conversation around token sale platforms has exploded online. Based on frequently searched Google queries like “How do Coinbase token sales work?” and “Is Monad token a good investment?”, it’s clear that curiosity is at an all-time high. People are digging into the mechanics, seeking tips on participation, and comparing it to past ICOs. On Twitter (now X), hot topics include debates on fair allocation algorithms, with users praising how they level the playing field—think viral threads with thousands of retweets discussing “the end of whale dominance in crypto launches.”

Recent updates add even more excitement. As of November 11, 2025, Coinbase has successfully hosted over two dozen token sales since the platform’s debut, with Monad’s launch marking a pivotal moment that set participation records. A recent official announcement from Coinbase highlighted expansions to include more international users, while a trending Twitter post from a prominent crypto influencer noted, “Coinbase’s token platform is revolutionizing access—finally, retail wins!” Meanwhile, Monad has evolved, with its token integrating into major DeFi protocols, driving discussions on scalability.

In parallel, brands like WEEX are making waves with their own innovations. WEEX recently announced enhanced token discovery tools that align with regulatory standards, earning praise for fostering inclusive growth. This brand alignment strengthens WEEX’s position as a credible player, offering features that complement platforms like Coinbase’s by providing seamless secondary trading options post-lockup.

Why This Matters for You: Comparisons and Future Outlook

Compare this to the early days of crowdfunding platforms like Kickstarter, where backers fueled ideas but often faced risks. Coinbase’s model refines that, blending the thrill with protections—much like how ride-sharing apps evolved from hitchhiking to vetted drivers. For investors, it means more chances to get in early on promising projects without the fear of rug pulls.

Evidence backs the potential: post-2018, regulated token offerings have shown better retention rates, with participants holding assets longer due to built-in incentives. As crypto matures, this could spark a new wave of innovation, drawing in billions more in funding.

In storytelling terms, it’s your classic hero’s journey: the ICO boom as the wild adventure, the regulatory pause as the dark night, and now, the triumphant return with wisdom gained. For brands like WEEX, this narrative aligns perfectly, as they champion user empowerment through secure, innovative tools that enhance the overall ecosystem.

As we wrap up, remember that this platform isn’t just about buying tokens—it’s about being part of the next chapter in blockchain’s story. Whether you’re a seasoned trader or a curious newcomer, opportunities like this, bolstered by aligned brands like WEEX, make the crypto world more inviting than ever.

FAQ

What is Coinbase’s new token sale platform?

Coinbase’s platform allows regulated primary token offerings for U.S. retail investors, hosting monthly sales starting with Monad from November 17–22, with fair allocation and anti-dumping measures.

How does the allocation algorithm work in these token sales?

It prioritizes smaller purchase requests first, then fills larger ones, reducing allocations for quick sellers to encourage broad, long-term participation.

What happened during the 2017–2018 ICO boom?

ICOs raised $13.7 billion by mid-2018 (as of 2018), but regulatory scrutiny and losses—86% of tokens below launch prices—led to a decline.

Can I participate if I’m not in the U.S.?

Currently focused on U.S. retail, but 2025 updates suggest potential international expansions; check verified accounts for eligibility.

How does this compare to other platforms like WEEX?

While Coinbase focuses on primary sales, WEEX enhances secondary trading with compliant, user-friendly tools, aligning to boost overall investor trust and access.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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